# 10 client acquisition strategies that work (with examples)

Marlon Misra  Sep 02, 2025

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**JUMP TO SECTION**
1. [What is client acquisition?](/content/blog/client-acquisition#what-is-client-acquisition/index.html)
2. [The costs of acquiring a new client in 2025](/content/blog/client-acquisition#the-costs-of-acquiring-a-new-client-in-2025/index.html)
3. [10 client acquisition strategies](/content/blog/client-acquisition#10-client-acquisition-strategies/index.html)
4. [Accelerate your business growth with Assembly](/content/blog/client-acquisition#accelerate-your-business-growth-with-assembly/index.html)

Looking for ways to keep your business growing? Acquiring new customers is key!

There are a lot of client acquisition strategies, but not all of them are effective. That’s why I’ve put together this article based on my experience helping numerous businesses succeed. It outlines 10 proven strategies to acquire new clients.

Each strategy comes with a quick explanation of how to use it and how you can leverage [Assembly](/content/site-root.html) to streamline your business processes.

Let’s dive in.

## What is client acquisition?

Client acquisition is simply getting new customers for your business. This can be done through content marketing, sales, or even referrals from existing or former customers. The ultimate goal is to convince prospects that your product or service is the best choice for them.

Client acquisition is crucial because it’s like watering a plant—it helps your business grow!

Here’s why:

- **More customers means more sales:** New clients bring in fresh money, which keeps your business running and allows you to invest in even more growth.
- **Spreads the word:** Growing your client base increases brand awareness, which in turn can attract even more potential clients.
- **Keeps things exciting:** A steady flow of new clients can help your business innovate and improve your offerings to stay competitive.

However, there’s a catch — it can be expensive!

In some industries, acquiring a new client can [cost five to seven times more](https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/12/customer-retention-versus-customer-acquisition/) than keeping an existing one!

## The costs of acquiring a new client in 2025

To understand how much it takes to bring in a new client, you have to calculate the client acquisition costs. However, there’s no standard client acquisition cost (CAC) formula because of the varied and unique needs of different industries.

For example, Uber’s two-sided platform needs significant investment to acquire both drivers and users, while Netflix’s CAC is driven by content acquisition and production costs.

Generally, there are a few key categories that will determine your CAC:

1. **Industry**
2. **Channel performance**
3. **Quality of leads**
4. **Sales efficiency**

### Industry

Different industries have vastly different CACs.

Here’s a look at some common software-as-a-service CACs based on data collected by [FirstPageSage](https://firstpagesage.com/reports/average-customer-acquisition-cost-cac-by-industry-b2b-edition-fc/):

| Industry         | CAC     |
| ---------------- | ------- |
| Construction     | $610   |
| Ecommerce        | $274   |
| Education        | $806   |
| Fintech          | $1,450 |
| Security         | $805   |
| Telecommunications| $694   |

### Channel performance

Not all marketing channels are created equal! The performance and cost-effectiveness of different marketing channels vary.

### Quality of leads

High-quality leads with a genuine interest and a good fit for your offering usually convert at a higher rate.

### Sales efficiency

A smooth and efficient sales funnel minimizes unnecessary steps and speeds up the rate at which leads become customers. Consequently, this can lead to lower CAC.

## 10 client acquisition strategies

1. **Become a thought leader on LinkedIn**
2. **Create optimized content for rankings**
3. **Build and nurture an email list**
4. **Launch a referral program**
5. **Network within your niche**
6. **Run display and search ads**
7. **Leverage influencer marketing**
8. **Use a powerful CRM software**
9. **Cultivate mutually beneficial partnerships**
10. **Offer free trials and demos**

### 1. Become a thought leader on LinkedIn

[LinkedIn](https://business.linkedin.com/marketing-solutions/ad-targeting)

### 2. Create optimized content for rankings

According to Brightedge research, companies generate [2X more revenue](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf) from organic search than any other channel.

### 3. Build and nurture an email list

An email list is one of the most valuable assets your business should have.

### 4. Launch a referral program

Positive word-of-mouth recommendations from happy clients hold more weight and inspire more trust than any ad campaign.

### 5. Network within your niche

### 6. Run display and search ads

### 7. Leverage influencer marketing

### 8. Use a powerful CRM software

### 9. Cultivate mutually beneficial partnerships

### 10. Offer free trials and demos

## Accelerate your business growth with Assembly

With Assembly, you can manage all your prospects in one dashboard, streamline the communication between you and your clients, get paid on time, and automate tedious processes.

Start your [14-day free trial](https://dashboard.assembly.com/signup?stage=create_account) and see how Assembly can help you grow your business.