16 Best Productized Service Examples That Will Inspire You

16 best productized service examples that will inspire you

Omid G Dec 30, 2024

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What are productized services?

A service-based business, particularly one that hires out the abilities of individual professionals, has several inherent risks.

First, there’s scope creep, where the scope of a project changes or expands during the process (based on the client's demands). Secondly, there are possible gaps between expectation and reality when a service isn’t well-defined. Lastly, there can be disputes over-invoicing and billing. Suddenly, what seemed like a lucrative service offering becomes a bureaucratic or interpersonal nightmare.

This is where productized services come in. These are finite, clearly delineated service packages or individual actions sold as products. It’s a model that lends itself very well to professional consultancy, creative skills, and other specialist services. Think of it like an ecommerce product, but in this case, it’s a service you provide.

Why should you productize your services?

There are many reasons to turn your service offering into product units. This approach helps you:

Let’s look at some good practice examples, and you’ll soon see what we mean.

16 unique productized services to learn from

Here are 16 great examples of productized service businesses:

  1. Designjoy
  2. Viralcuts
  3. MassCampaigns
  4. Draftss
  5. Scribly
  6. DesignBro
  7. Laurel & Wolf
  8. Podcasting Pros
  9. Thankbox
  10. Design Pickle
  11. Draft
  12. FATJOE
  13. Filmbaker
  14. Roast My Landing Page
  15. uSERP
  16. Hilvy

Let's go over each example.

1. Designjoy

Designjoy is a creative agency specializing in online content and design. They offer tiered design subscriptions with clear boundaries for each service offering. Their subscriptions allow for a generous suite of benefits including unlimited brands and photos (courtesy of Shutterstock) and a 48-hour delivery schedule.

2. Viralcuts

Another invaluable creative offering is made by Viralcuts, who create bespoke video content including editing, animation, titling, and music. What they don’t do (protecting their work scope) is shoot anything. Instead, the client delivers raw footage (potentially filmed on a phone or simple camera) and Viralcuts turbocharges it with glitzy editing, graphics, and music.

3. MassCampaigns

Advertising companies aren’t known for their affordability. MassCampaigns offers social media ad creation and management services for as little as $399 per month.

4. Draftss

Providing branding, websites, animation, and app creation, graphic design agency Draftss has three subscription tiers that clarify what’s being offered for reasonable monthly rates.

5. Scribly

Scribly handles both copy quality and placement strategy, offering finite packages for content marketing.

6. DesignBro

DesignBro hires only the top 5% of designers to offer a variety of projects — from logo creation to book covers or website design.

7. Laurel & Wolf

The online design agency, Laurel and Wolf’s, approach uses virtual design rendering for interior design.

8. Podcasting Pros

Podcasting Pros offers podcast audio and video editing services, among other products.

9. Thankbox

Thankbox allows teams to collaboratively create personalized "Thank Boxes" of messages.

10. Design Pickle

Design Pickle blends human creativity with AI for unique design offerings.

11. Draft

Draft offers pay-per-use pricing for per-word writing services.

12. FATJOE

FATJOE provides a suite of site-optimizing services including content writing and SEO.

13. Filmbaker

Filmbaker offers detailed production process explanations for their video content.

14. Roast My Landing Page

Roast My Landing Page provides in-depth critiques of landing pages.

15. uSERP

uSERP specializes in optimizing backlinks and SEO.

16. Hilvy

Hilvy offers design, maintenance, and SEO optimization for Webflow sites.

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